Context

The Global Plastics Treaty is an international agreement aimed at addressing plastic pollution negotiated by the UN.  The EIA wanted to raise the profile of their research on plastics to build ambition for a treaty that addresses the full lifecycle of plastic, rather than just recycling.

Our activity

Seahorse worked with the EIA through the final three rounds of the treaty negotiations. We aimed to increase media discussion of the treaty and highlight EIA’s opinion on what the treaty should include, as well as platforming the voices of those most impacted by plastic pollution.

Supporting the EIA’s proactive and reactive media outreach, we also secured coverage of their reports, such as ‘Clean Ups or Clean Washing’ and ‘Aligning the Global Plastics Treaty with <1.5’.

On a UK level, we worked with cross-party MPs to place op-eds and table Parliamentary Questions to place pressure on the UK to match up its ambitious rhetoric with action.

Our impact

We successfully increased EIA’s media opportunities, securing a global spread of coverage on BBC Woman’s Hour, AP News, The Straits Times, Al Jazeera, Reuters as well as op-eds in The Hill, BusinessGreen, The Diplomat and Politics.co.uk. 

We succeeded in focusing media attention on the Treaty beyond trade press into mainstream media, and helping the EIA become a key commentator during the negotiations.